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Mass Communication

Meaning

As the term says it is the dissemination of information to a large population through a mass media like a newspaper, magazine, television, radio and the digital media. Here one studies in detail the structures of journalism, advertising, public relations and film for different types of media. The area demands high creativity levels and contemporary awareness.

Qualifications required

One needs to do specialized courses in Mass communication to enter the field. BMC (Bachelors in Mass Communication) is a good option to begin with. PG diploma and degree courses are highly recommended for a good start in the career.

Scope

The need for the communication professionals is growing constantly. Jobs are ample in Newspapers/ magazines, radio stations, different television channels, websites, publishing houses, advertising agencies and even management companies. Corporate are hiring public relations officers to manage their media based promotions. There are advertising divisions in large corporate to handle their media exposure and branding. The scope is vast and still increasing.



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