Meaning
As the term says it is the dissemination of information to a large population through a mass media like a newspaper, magazine, television, radio and the digital media. Here one studies in detail the structures of journalism, advertising, public relations and film for different types of media. The area demands high creativity levels and contemporary awareness.
Qualifications required
One needs to do specialized courses in Mass communication to enter the field. BMC (Bachelors in Mass Communication) is a good option to begin with. PG diploma and degree courses are highly recommended for a good start in the career.
Scope